Shropshire, UK
Hi, I’m Joel. I transform data into insights and visualisations that drive smarter decisions.🔥
I bring a unique blend of marketing insight and analytical expertise, and I’m passionate about using data to uncover insights and solve business challenges. 🚀
Data & Marketing professional specialising in analytics, dashboarding, reporting, and CRM insights.
Experience across the full marketing funnel, from campaign creation and delivery to performance analysis and strategy refinement, combining creative marketing knowledge with analytical expertise.
Skilled in SQL, Tableau, and Excel, with a proven record of delivering end-to-end analytics projects that turn complex data into decision-ready insights.
Background includes roles at two leading UK universities, a national full fibre provider, and an award-winning London digital agency.
📌 Open to BI, analytics, and CRM-focused roles (permanent or contract). Available immediately. Get in touch
My Education
- First Class BA Honours – Interactive Media (2010)
Data Certifications
Marketing Recognition
- (CityFibre) ‘Marketing Team of the Year, 2022’ at the Channel Champion awards
Design Recognition
- Published in ‘The Web Designer’s Idea Book, Volume 3’ by Patrick McNeil (ISBN-13: 978-1440323966)
- CSS Winner – Site of the Day
I have worked with some incredible organisations
I’ve had the pleasure and good fortune to support some incredible organisations, delivering positive and transformational change through my insights, development skills, and data-driven solutions.
My Key Skills
Excel
Data Analysis, Advanced Formulas, Pivot Tables, Data Cleaning, and more.
SQL
Data Cleaning and Data Analysis
Tableau
Data Visualisations
CRMs
Campaign Development, Deployment, and Analysis
Dev
HTML, CSS, JS, and more
Design
Adobe CC, Graphic Design, UI, and more
“Joel played a key role in driving transformative change within our Channel Marketing team, enhancing the delivery and visibility of our sales and marketing data. The BI dashboards he created provided valuable insights into my campaign metrics, allowing for optimal budget allocation and strategic support for our incredible wholesale partners.”
Rob Tickle
Marketing Manager (Regional Partners), CityFibre
Featured Projects
Randomised Work
CityFibreMarketing
Insights from my Blog
Randomised Blog
Harry PotterData Visualisation