Location Pin - Shropshire Shropshire, UK

About

Marketing professional, with well over a decade of industry experience.

Hey, I’m Joel! I’m a Marketing Manager, with well over a decade of professional experience working in the public and private sectors.

I began my career as a digital developer and designer, working for two of the UK’s leading universities. These digital learning focused roles complimented the skills I had acquired during my degree. I majored in Interactive Media, earning First Class Honours.

While working in Higher Education, over nine years, I discovered my passion for digital marketing. This led to me transitioning into the telecoms sector. I worked for one of the UK’s largest telecom infrastructure builders for four years. This role allowed me to combine my digital marketing skills with stakeholder management.

Working within the Channel Marketing team, I managed a portfolio of key wholesale partners and supported their marketing strategies and operations. Within a dynamic sales and marketing environment, my work and campaigns focused on unlocking new business growth.

I recently moved back into the education sector – coming full circle.

I currently work for a multi-award-winning digital learning and leadership development agency based in London.

 

Experience

Accipio

Marketing Manager

July 2023 – Present

I currently work for Accipio, an award-winning digital learning agency based in London.

CityFibre

Marketing Manager

Apr 2020 – July 2023

Working for CityFibre’s award-winning Channel Marketing team, I supported the Business, Mobile, and Public Sector departments and associated external customers. Within my account-based marketing management role, I built impactful relationships, supporting my business partners to implement tailored marketing approaches to target new business growth, all underpinned by data-led decision making. I managed our budget, ROMI, data, and associated reporting and dashboarding. Additionally, I supported my team’s wider promotional/digital marketing activities, including brand management.

promotion

Marketing Executive

Aug 2019 – Apr 2020

University of Nottingham

Digital Developer / Marketing

Mar 2012 – Aug 2019

I worked for the University of Nottingham for several years, most notably on the BBSRC funded AgriFood Training Partnership (AFTP) project, a consortium of six leading UK based universities offering postgraduate-level online training courses for people employed within the agrifood sector in the UK and overseas. My role primarily involved managing stakeholders and supporting the development of online distance learning courses, while also marketing these digital courses to prospects via our CRM/CMS systems, including devising promotions, campaigns, social media content creation, brand development, and producing print and digital marketing collateral.

Harper Adams University

Media & e-Learning Content Developer

Sep 2010 – Feb 2012

Working as part of a creative media development team on the HEFCE funded University Modernisation Fund (UMF) project, I delivered interactive online course enhancement throughout the institution working alongside stakeholders to design and produce e-Learning materials for undergraduate students. These Open Educational Resource (OER) materials included websites, digital tutorials, animations, instructional videos, and podcasts.

University of Wolverhampton

BA Interactive Media – First Class Honours

Sep 2007 – Sep 2010

The University of Wolverhampton’s (Bachelor of Arts) Interactive Media degree course was one of the first of its kind to be established in the United Kingdom. During three years of practical study, I had the opportunity to develop knowledge and skills in data management, interface and interaction design, image composition, web and e-learning design and development, digital sound editing, streaming media, video production and critical and creative thinking.

Skills

Industry Knowledge

  • Audio/Podcast Production
  • Blog writing
  • Content Development
  • Cross-Browser Compatibility
  • Data Insights and Dashboards
  • Digital Marketing
  • E-Learning
  • Email Marketing
  • Git Version Control
  • Graphic Design
  • Illustration
  • Landing Page Development
  • Marketing Automation
  • Marketing Production
  • Microsoft Excel
  • Reporting/Dashboarding
  • ROMI
  • SEO
  • UI/UX Prototyping
  • Usability Testing
  • User Interface Design
  • Video Production
  • Web Design
  • Web Development

Interpersonal Skills

  • Analytical Approach
  • Budget Management
  • Communication
  • Interviewing
  • Marketing Account Management
  • Multi-tasking
  • Presenting
  • Project Management
  • Recruitment
  • Relationship Management
  • Sales and Commercial Environments
  • Staff Mentoring
  • Staff Training

Tools & Technologies

  • Adobe Creative Suite
  • CSS3
  • Git
  • HTML5
  • JavaScript
  • JQuery
  • Moodle
  • MySQL
  • Pardot
  • PHPMyAdmin
  • Salesforce
  • SASS
  • Tableau
  • WordPress
  • Xerte

Design

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop

Marketing Recognition

  • (CityFibre) ‘Marketing Team of the Year, 2022’ at the Channel Champion awards

Portfolio Recognition

  • ‘The Web Designer’s Idea Book, Volume 3’ by Patrick McNeil (ISBN-13: 978-1440323966)
  • CSS Winner – Site of the Day

Filming subject experts at Harper Adams University

A live video shoot, on-site at Harper Adams University, Shropshire