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Shropshire Shropshire, UK

About Me

Joel Reed — Data Professional

Hi, I’m Joel. I turn data into insights and visualisations that help organisations make smarter decisions.🔥

Data professional specialising in analytics, dashboarding, reporting, and insights to help education teams thrive.

Skilled in SQL, Excel, Power BI and Tableau, with a proven record of creating end-to-end analytics solutions that provide teams with the information they need to take action and drive results.

Recognised in the Tableau community as a 2x Tableau Viz of the Day (VOTD) winner and a Tableau Rockstar by #DataFam, I’ve shared my expertise on the Tableau podcast Secrets of the Viz, discussing dashboard design and best practice. In 2026, I was included in #DataFamRisingStars, celebrating emerging leaders shaping the future of data visualisation.

Background includes roles at two prestigious UK universities, a national full fibre infrastructure builder, an award-winning London digital learning agency, and a leading education provider.

Tableau Recognition

  • Tableau Viz of the Day (2 x VOTD)
  • Tableau Rockstar by #datafam
  • Interviewed on Tableau podcast – Secrets of the Viz – discussing dashboard design and best practice.
  • #DataFamRisingStars 2026 – an initiative celebrating emerging leaders shaping the future of data visualisation.

Design Recognition

  • Published in ‘The Web Designer’s Idea Book, Volume 3’ by Patrick McNeil (ISBN-13: 978-1440323966)
  • CSS Winner – Site of the Day

My Education

  • First Class BA Honours – Interactive Media (2010)

Data Certifications

Google Data Analytics Professional Certificate

I have worked with some incredible organisations

I’ve had the pleasure and good fortune to support some incredible organisations, delivering positive and transformational change through my insights, development skills, and data-driven solutions.


I’m an award-winning Data Professional who’s passionate about visualising data to uncover insights and solve business challenges. 🚀

Skills

I specialise in helping organisations get the most from their data through user-friendly Tableau dashboards, structured data preparation, and reporting that informs better decisions.

Tableau

Tableau Dashboards

Design, development, and visual storytelling to turn complex data into clear, actionable insight.

SQL

Data Preparation

Cleaning, structuring, and automating data to make reporting faster, accurate, and reliable.

Reporting

Analysis & Reporting

Transforming raw data into meaningful insights that help teams make smarter and more informed decisions.


What do people say about me?

  • Dashboards
  • Data Analysis
  • Data Insights
  • Data Visualisation

“Joel has a fantastic eye for detail. He was proactive and positive in supporting us, whilst also bringing creative expression that led to some slick outputs and pleasing user interfaces.”

Deborah Kendale

AgriFood Training Partnership Manager, University of Nottingham

Featured Projects

Randomised Work

Insights from my Blog

Randomised Blog

Mentorship

I love supporting people in the early stages of their data career. If you have any questions I can support you with, please get in touch.

Follow me

Let's connect on LinkedIn to share new ideas and best practice. Join my network of 1K+ like-minded professionals

Joel Reed - Linkedin