Shropshire, UK
Marketing professional, with well over a decade of industry experience.
I began my career as a digital developer and designer. Working for two of the UK’s leading universities. These roles complimented the skills I had acquired during my degree. I specialised in Interactive Media, earning First Class Honours.
While working in Higher Education, I discovered my passion for digital marketing. This led to me transitioning into the telecoms sector. I worked for one of the UK’s largest telecom infrastructure builders. This role allowed me to combine my digital marketing skills with stakeholder management.
Working in Channel Marketing, I managed key partners and supported their marketing strategies. Operating in a dynamic sales environment, my work focused on new business growth.
I recently moved back into the education sector. Coming full circle. I currently work for an award-winning digital learning agency based in London.
Experience
Accipio
Marketing Manager
July 2023 – Present
I currently work for Accipio, an award-winning digital learning agency based in London.
CityFibre
Marketing Manager
Apr 2020 – July 2023
Working for CityFibre’s award-winning Channel Marketing team, I supported the Business, Mobile, and Public Sector departments and associated external customers. Within my account-based marketing management role, I built impactful relationships, supporting my business partners to implement tailored marketing approaches to target new business growth, all underpinned by data-led decision making. I managed our budget, ROMI, data, and associated reporting and dashboarding. Additionally, I supported my team’s wider promotional/digital marketing activities, including brand management.
Marketing Executive
Aug 2019 – Apr 2020
University of Nottingham
Digital Developer / Marketing
Mar 2012 – Aug 2019
I worked for the University of Nottingham for several years, most notably on the BBSRC funded AgriFood Training Partnership (AFTP) project, a consortium of six leading UK based universities offering postgraduate-level online training courses for people employed within the agrifood sector in the UK and overseas. My role primarily involved managing stakeholders and supporting the development of online distance learning courses, while also marketing these digital courses to prospects via our CRM/CMS systems, including devising promotions, campaigns, social media content creation, brand development, and producing print and digital marketing collateral.
Harper Adams University
Media & e-Learning Content Developer
Sep 2010 – Feb 2012
Working as part of a creative media development team on the HEFCE funded University Modernisation Fund (UMF) project, I delivered interactive online course enhancement throughout the institution working alongside stakeholders to design and produce e-Learning materials for undergraduate students. These Open Educational Resource (OER) materials included websites, digital tutorials, animations, instructional videos, and podcasts.
University of Wolverhampton
BA Interactive Media – First Class Honours
Sep 2007 – Sep 2010
The University of Wolverhampton’s (Bachelor of Arts) Interactive Media degree course was one of the first of its kind to be established in the United Kingdom. During three years of practical study, I had the opportunity to develop knowledge and skills in data management, interface and interaction design, image composition, web and e-learning design and development, digital sound editing, streaming media, video production and critical and creative thinking.
Skills
Industry Knowledge
Interpersonal Skills
Tools & Technologies
Design
Marketing Recognition
- (CityFibre) ‘Marketing Team of the Year, 2022’ at the Channel Champion awards
Portfolio Recognition
- ‘The Web Designer’s Idea Book, Volume 3’ by Patrick McNeil (ISBN-13: 978-1440323966)
- CSS Winner – Site of the Day
