Shropshire, UK
Hi, I’m Joel, an Analyst & Developer, based in Shropshire. I turn data into insights, campaigns, and visualisations that help organisations thrive.🔥
I bring a unique blend of marketing insight and analytical expertise, and I’m passionate about using data to uncover insights and solve business challenges. 🚀
I help organisations bridge the gap between creative marketing and data insight, delivering high-performing campaigns, clear visualisations, and insights that drive measurable growth.🔥
With 15+ years of experience across education, telecoms, and digital learning, I work across the full campaign lifecycle from audience segmentation and responsive email development (HTML, CSS, JavaScript) in platforms like Salesforce and HubSpot, through to performance reporting and data visualisation using Excel, SQL, Tableau, and Power BI.
I’m experienced in working with sales, operational, and commercial teams to deliver smarter, insight-led decision making. My background includes supporting a national full fibre network provider, leading UK universities, and an award-winning London-based digital agency. I have a First-Class Honours degree in Interactive Media.
📩 Let’s connect if you’re looking for a data-driven professional who can turn complex datasets into compelling campaigns and business-ready insights. 🚀
My Education
- First Class BA Honours – Interactive Media (2010)
Data Certifications
Marketing Recognition
- (CityFibre) ‘Marketing Team of the Year, 2022’ at the Channel Champion awards
Design Recognition
- Published in ‘The Web Designer’s Idea Book, Volume 3’ by Patrick McNeil (ISBN-13: 978-1440323966)
- CSS Winner – Site of the Day
I have worked with some incredible organisations
I’ve had the pleasure and good fortune to support some incredible organisations, delivering positive and transformational change through my insights, development skills, and data-driven solutions.
FAQs
- Are you open to new roles and opportunities?
Yes! I’m available to start immediately on a permanent or short-term basis. Contact me to say hello. Remember to provide your name, organisation details, and an outline of your enquiry.
- What type of job opportunities are you looking for?
I’m open to new and exciting opportunities, preferably on a hybrid (West Midlands) or remote basis. I’m available for permanent or contract (Inside IR35) based roles.
I’m looking for roles where I can blend my visualisation and development expertise with data analysis to drive results!
If you are interested in working with an experienced, personable, and hard working professional, or you are a recruiter looking to fill a special role, then let’s talk!
- What is your USP?
I bring a unique blend of marketing insight and analytical expertise, making me well-suited for roles where data insights and digital solutions drive business impact.
- What skills do you have?
Why not check them all out!
My Key Skills
Excel
Data Analysis, Advanced Formulas, Pivot Tables, Data Cleaning, and more.
SQL
Data Cleaning and Data Analysis
Tableau & Power BI
Data Visualisations
CRMs
Campaign Development, Deployment, and Analysis
Dev
HTML, CSS, JS, and more
Design
Adobe CC, Graphic Design, UI, and more
“Joel played a key role in driving transformative change within our Channel Marketing team, enhancing the delivery and visibility of our sales and marketing data. The BI dashboards he created provided valuable insights into my campaign metrics, allowing for optimal budget allocation and strategic support for our incredible wholesale partners.”
Rob Tickle
Marketing Manager (Regional Partners), CityFibre
Featured Projects
Randomised Work
Lilleshall Squash & Racketball ClubWeb Development
Insights from my Blog
Randomised Blog
Worldwide Coverage of the HPV VaccineData Visualisation